- Our Company
- Our Services
- Our Process
- Our Commitment
- Our Philosophy
- Our Team
OUR COMPANY
At Vida Financial®, we encourage our clients to create their own personal lists. We listen to what you want out of life and use our knowledge and expertise to guide you to those goals. From touring the Seven Wonders of the World to owning vacation property in Hawaii or freeing up time to work with your favourite charity, we value what is important to you and aim to celebrate those achievements. Our clients are disciplined to committing to a savings plan. Together we review your needs and draw on years of experience to develop a clear path to achieving your goals. Our proven 4 Stages of Wealth empowers you to live a life full of endless possibilities and fulfilling experiences.
OUR VISION
To use our experience and knowledge to guide our clients to achieve their goals so that they are able to enjoy the benefits of their hard work.
OUR MISSION
We create a collaborative atmosphere of honesty and respect so that our clients develop loyalty, trust and confidence in us. We deliver on these commitments through expertise and results.
Contact us to learn more about the 4 stages of wealth.
OUR SERVICES
THE VIDA ADVANTAGE
At Vida Financial®, we offer more than just investment advice. We will help you reach your financial objectives, as well as your life goals. As Portfolio Manager, we offer a higher standard of wealth management. This designation is held by less than 5% of all investment advisors in Canada and it requires the highest level of education and experience in the investment industry.
We also work with a team of strategic partners that are experts in their respective fields, ensuring that all your needs are met.
Our services include:
WEALTH PLANNING
We develop and manage wealth opportunities based on your needs:
- Financial Planning
- Retirement Planning
- Education Planning
- Insurance Planning/Risk Management
- Tax-Effective Investing
- Debt Management and Financing
- Trust/Estate Planning
- Private Banking Services
PORTFOLIO MANAGEMENT
- Create/Provide an Investment Policy Statement
- Perform Portfolio Asset Allocation Reviews
- Monitor North American and Global Economic Climate and Financial Markets
- Analyze iA Private Wealth and Third-Party Research
- Facilitate Trades (including block trades - executing timely trades for all clients, all at once, ensuring everyone benefits equally from market opportunities).
- Provide CRA Reporting and Tax Slips
RISK MONITORING
- Portfolio Oversight and Reviews
- Evaluate Suitability of Each Security Specific to Your Investment Objectives and Risk Tolerance
- Ongoing Post-Trade Monitoring on a Security and Portfolio Level
In addition, we offer many other value-added services such as:
- Professional and knowledgeable environment where we make decisions based on what we ourselves would do in your circumstance
- Regular communication and responsive approach to all enquiries
- Professional development initiatives and ongoing research into various industries and trends
- Access to industry-leading trading infrastructure to ensure timely trades
- Quality reporting that meets the highest regulatory requirements, always customized to your specific needs
- Secure online access to account information and statements
THREE TIPS FOR LONG-TERM SUCCESS
- Try not to let emotions drive investment decisions
- Set realistic return expectations consistent with current market conditions
- Avoid focusing too much on short-term market movements
OUR PROCESS
At Vida Financial®, we developed a successful process that we employ with all of our clients. Below is a summary of each step and how they bring value to our trusted clients.
THE FIT MEETING
We get acquainted and determine if working together is the right fit. This involves reviewing your financial and life goals and answering any questions you have about us or our process. We listen and gather information from our prospective clients so that we can prioritize and set goals. This is the key to developing the best action plan and fostering a long partnership. We find out what‘s on your list.
THE ROADMAP PHASE
Once we decide to work together, we assess client information and data to summarize issues and determine the best choices and options available to you. It may be that you are in the early stages of investing, or perhaps you are at the point where you are contemplating retirement. We build a customized solution and present a personalized plan of action that shows you the detailed path to achieving your personal and financial goals. We go through every item in our action plan and explain how our recommendations will help you achieve your short and long term goals.
THE ACHIEVEMENT PHASE
As you get started on your journey, you meet the team and any strategic partners that will benefit you along the way. If you are setting up investment accounts, or insurance policies, or need help with financial planning, we take care of the entire process. If there are tasks on your list that we can’t service in-house, such as estate planning or legal queries, we direct you to one of our trusted partners. We can even arrange to bring these trusted partners to our office to meet with you. We aim to make it as easy as possible for you to manage every aspect of your personal, professional, and financial planning goals.
THE PARTNERSHIP PHASE
We are committed to exemplary service and creating a long-lasting relationship. Finding your wealth solution involves an ongoing process of preparing for and reacting to the unexpected. We address any questions you may have and contact you periodically to ensure that we keep you up to date with your life and the goals that you have set out to achieve. We want you to be comfortable with our process every step of the way. Welcome to the team.
Our Commitment
We deliver on our commitments to help you execute your financial decisions into actionable plans, so you can see the results.
We develop loyalty, trust, and confidence from you while delivering consistently on our commitments. We showcase respect and integrity in our values and want to provide the best financial service possible for you to reach your goals.
We partner with a strong network of industry-leading strategic experts to help you reach your goals. We team up with mortgage brokers, realtors, lawyers, accountants, trust agents, private bankers, insurance specialists, and even travel agents, who, in effect, become your team. We help you determine the best fit for your particular needs and we facilitate the introductions.
We are concerned with more than just your money. Read about things you can do to look after your health and wellness in retirement.
HEALTH AND WELLNESS IN RETIREMENT
You can also find a handy "cheat sheet" of important dates, exemptions and contribution limits below.
STRENGTH IN NUMBERS
INSPIRE
People who are motivated and inspired will achieve great life experiences. We help you create your ideal list and support you in every way we can to allow you to complete it.
SUPPORT
Our reach is extensive and includes experts and resources in all fields to support our client needs. We take care of the details so that you can spend your time doing the things you love.
ENCOURAGE
Savings is the basis of all plans, but we also value goals for all of life’s varied experiences. When you reach your financial goals, you can use your hard earned savings to live out your list.
COMMITMENT
We are committed to producing results through all of the services we provide. We hold you and your vision for desired life experiences accountable, because that is what keeps us accountable.
RELATIONSHIPS
We strive to understand what is important to you and your family. The better we get to know you, the more we are able to continually fine-tune your financial plan.
HONESTY
Through open and direct communication, we foster trust and confidence from our clients. This is the cornerstone of our practice and embodies everything that we do.
Our Team

Bob Foster, CFP®, CIM®
PORTFOLIO MANAGER
INVESTMENT ADVISOR
iA Private Wealth
INSURANCE ADVISOR
Hollis Insurance Agency
Bob has over 20 years experience as an Investment Advisor and Insurance Advisor. He is a CERTIFIED FINANCIAL PLANNER® Professional and a Portfolio Manager (CIM®) who is dedicated to helping clients focus on the big picture. Bob especially enjoys working with clients who are proactive with their retirement goals. In his spare time, he can be found running, cycling or coaching soccer.

Maureen Khan
ADMINISTRATIVE ASSISTANT
Maureen specializes in administration, client service and advisor support. She fulfills client requests, handles all administrative tasks and paperwork. She works with all team members to ensure an engaging and fulfilling client relationship. Maureen loves to travel, shop and spend time with her son and husband.
Our Strategic Partners
We partner with a strong network of industry-leading strategic experts to help you reach your list of goals. We team up with mortgage brokers, realtors, lawyers, accountants, trust agents, private bankers and insurance specialists, who, in effect, become your team. We help you determine the best fit for your particular needs and we facilitate the introductions.

Jeff Borkowski
LAWYER, PANORAMA LEGAL
Jeff has provided trusted legal counsel to clients throughout the Lower Mainland for 20 years. Jeff has an active estate planning practice, working in tandem with financial, investment, and tax advisors. His integrated approach allows him to serve all clients, whether their estate is simple or complex. In addition to wills and trusts, Jeff also assists executors and trustees through the probate and estate administration process.

Nora Woo
REAL ESTATE SPECIALIST, VIP REAL ESTATE TEAM
Nora is a Realtor who helps her clients focus on achieving their real estate goals. Whether it is a first home, a dream home or an investment property Nora provides her clients with the best possible buying experience. When it comes to selling a home, Nora is at every showing personally and markets each home to potential clients as well as to buyers’ agents. Nora is a realtor who exudes passion, and offers professional, personalized service to all of her clients.

Shawn Kusch
MORTGAGE CONSULTANT, INVIS INC
Shawn has been a mortgage broker with Invis Inc. for 15 years, and in the financial industry for over 25 years. As an independent mortgage consultant, Shawn has access to a variety of lenders, enabling him to recommend a mortgage or Line of Credit product that best suits personal needs, all at no cost to the client. Qualifying for financing can be a challenge for consumers given new mortgage regulations. Shawn can assist clients in navigating through this ever-changing environment.

Yael Dirnfeld
DIRECTOR & TEAM LEAD, PRIVATE BANKING, SCOTIA WEALTH MANAGEMENT
Yael is a Private Banking specialist who has worked with Scotiabank for over 30 years. Yael and her team provide a high level of personalized, attentive and discreet services for personal banking and borrowing needs of high net worth/ultra high net worth individuals, including their Professional Corporation(s), Family Trusts and Personal Holding Companies. Yael specializes in creating customized lending solutions to provide her clients access to the capital they need to continue to grow, maintain and diversify their wealth.

Chris Mould CPA, CA
BUSINESS ADVISOR, PRIVATE ENTERPRISE SERVICES, MNP LLP
Chris is a partner at MNP LLP, a full-service accounting firm that strives for innovation and anticipation in minimizing short and long-term exposure to tax for clientele. Chris and the team at MNP can assist with general compliance, will and estate planning, succession planning, cross border tax, business valuation, acquisitions and dispositions, and corporate reorganizations among other services.

Fred Goddard CPA, CGA
PERSONAL TAX PREPARATION SERVICES
Fred has been providing personal tax preparation services for over 20 years. He is able to help individuals with complex tax issues, involving self-employment, rental, retirement or investment income. He is also able to help them to reduce taxes by identifying all allowable deductions. His approach to tax preparation is to educate his clients and ensure that they understand the details of their tax return and how the tax system affects them.

Litza Anderson
ESTATE AND TRUST CONSULTANT, SCOTIA WEALTH MANAGEMENT
Litza provides information on Scotiatrust’s estate and trust services, and provides estate planning guidance in relation to those services. Litza clerked at the Tax Court of Canada, and practiced for several years at a large law firm in Toronto, specializing in wills and trusts, and succession planning for family businesses. Prior to returning to Vancouver, Litza worked in the Cayman Islands at an offshore law firm specializing in succession planning for international high net worth clients.
Steve Cropo
INSURANCE SOLUTIONS, CROPO FINANCIAL GROUP
Working with Vida Financial, Steve provides clients with insurance-based solutions tailored to their personal, professional and corporate needs. With a focus on financial protection, estate planning and tax-advantaged solutions Steve utilizes specific financial tools to simplify complex strategies while providing guidance, milestones and solutions which help clients meet their long-term goals.